The History of Wild Wool Australia

Ever wondered how Wild Wool Australia came about? Keep reading to find out how this family-owned business started.

So, where did it begin?

The humble beginnings of Wild Wool Australia can be traced back 50 years prior. Co-founder Todd Watt's grandfather started his career in the sheep shearing sheds of rural New South Wales. As a teen, he worked with sheepskin and leather, flourishing his appreciation for the rawest, natural and most versatile of materials. Admiring the passion he saw in his family tree, Todd followed in his family's footsteps and got serious about this iconic material.

wild wool australia sheepskin boots

2017 & beyond

After learning the ins and outs of small business from his parents and grandparents, as well as honing his skills as a leather craftsman, Todd and his wife Hannah created a locally-managed manufacturing workshop. The objective of the workshop was simple - deliver premium quality, handcrafted sheepskin and leather footwear and apparel that filled a hole in the luxury market. The couple also aimed to design, source, craft and create collections that had a conscious composition. With that in mind, Wild Wool Australia was created to operate seam by seam. 

Real people, real boots

No conveyor belts. No mass production. 

With us, you'll find one-of-a-kind leathers and the fluffiest of Australian merino sheepskin that have been ethically sourced. Our sheepskin boots have been artfully crafted  by our talented makers, who have mastered their craft through years of experience. 

We give conscious consideration to every single aspect of our operations - from the way that our products are designed, to our manufacturing method, to packaging and shipping. Our handcrafted pieces are thoughtfully handmade with premium materials and precision.

We aren't like other big companies. We take pride in putting our best foot forward when it comes to corporate social responsibility in every sense of the obligation!

Our future 

We know we can always do better! We will never stop having important conversations about ways we can improve and adapt. As we work towards powering our workshop entirely from the sun, and reinvesting in technologies which will allow us to recycle our footwear at the end of its long lifecycle, we’re driven to make our footprint on this earth lighter by the day. We hope you'll follow our journey!


Why should you care about buying Australian made? Find out here

Newer Post →